Designing the Editorial Experience 2| A Primer for Print, Web, and Mobile

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Designing the Editorial Experience ( A Primer for Print, Web, and Mobile By Sue Apfelbaum and Juliette Cezzar Buy the Book (

About the Book Creating magazines, newspapers, journals, blogs, or any other periodical, print or digital, is as much influenced by time-tested principles as by recent trends and behaviors. How do we design continuous experiences across media as technology continues to evolve? And in this new landscape where information is everywhere at all times, what are the new opportunities for print? Through conversations, case studies, and elementary principles, authors Sue Apfelbaum and Juliette Cezzar offer an essential guide for both advanced design students and working designers seeking to broaden their practice. The book combines the wisdom of experts, visual examples from publications taking dynamic approaches to the contemporary publishing landscape, and a straightforward set of elements essential to editorial design on any platform. Case studies include BuzzFeed, Huffington Post, The New York Times, The Guardian, USA TODAY, Bloomberg Businessweek, Rookie, Pitchfork, New York Magazine, Vanity Fair Italia, The New Republic, It’s Nice That, The Awl Weekend Companion, Letter to Jane, Paper, Gather, Apartamento,

Anorak, and WAX. Included are eighteen interviews with designers, art directors, and creative directors at these publications, plus interviews with Paul Ford, David Sleight, Jeanette Abbink, Mandy Brown, Stella Bugbee, Jeffrey Zeldman, David Jacobs and Natalie Podrazik, and Justin Thomas Kay.

Interviews with

Jeanette Abbink ( 
Founder and Creative Director, Rational Beauty

Thomas Alberty Design Director, New York Magazine

Tom Bodkin Chief Creative Officer, The New York Times

Alex Breuer (

Creative Director, Guardian News and Media @ajbreuer (

Mandy Brown ( Cofounder, Editorially @aworkinglibrary (

Stella Bugbee ( Editorial Director, The Cut @stellabugbee (

Andrea Fella ( Design Director, Paper Magazine

Will Hudson ( Codirector, It’s Nice That @willhudson (

David Jacobs and Natalie Podrazik ( Cofounders,
 29th St Publishing

@29pco (

Chris Johanesen ( VP of Product, BuzzFeed @chrisjohanesen (

Paul Ford
 ( Content Strategist, Writer, Programmer @ftrain (

Justin Thomas Kay ( Creative Director, Doubleday & Cartwright @justinthomaskay (

Josh Klenert ( VP, Design & UX, Huffington Post (now at Chase) @JoshKlenert (

Tim Moore ( Founder and Designer, Letter to Jane

@lettertojane (

Renda Morton ( 
Founding Designer, Rookie @rendamorton (

Steve Motzenbecker ( Director of Design & User Experience, @hotdogjohnny (

Cathy Olmedillas ( Founding Editor, Anorak Magazine @anorakmagazine (

Michele Outland ( Creative Director, Gather Journal @gatherjournal (

Devin Pedzwater ( Creative Director, Vanity Fair Italia

@DevinPedzwater (

Michael Renaud ( Creative Director, Pitchfork @RenaudCo (

David Sleight ( Creative Director, UX and Product Designer, Developer @stuntbox (

Omar Sosa ( Cofounder and Art Director, Apartamento Magazine

Richard Turley ( Creative Director, Bloomberg Businessweek (now at MTV) @Mr_Turley (

David Yun ( Cofounder and Cocreative Director, WAX Magazine

@WAXmag (

Jeffrey Zeldman ( Founder and Executive Creative Director, Happy Cog @zeldman (

Jeremy Zilar ( Content Strategist/Blog Specialist, The New York Times @jeremyzilar (


Photo by Dan Musick

Juliette Cezzar — @oubliette ( Juliette is the director of the BFA Communication Design and BFA Design & Technology programs at Parsons the New School for Design in New York City. She established her small studio, e.a.d., in 2005. While books anchor the practice, her work has spanned a variety of media for clients such as the Metropolitan Museum of Art, RES magazine, the Museum of Modern Art, VH1, The New York Times, Eleven Madison Park, and Columbia University’s Graduate School of Architecture, Art, and Planning. She is also the author–designer of four books: Office Mayhem (Abrams), Paper Pilot, Paper Captain, and Paper Astronaut (Universe/Rizzoli). She holds a B.Arch. from Virginia Tech and an MFA in graphic design from Yale University.

Sue Apfelbaum

— @sueapfe (

Sue is an independent Brooklyn-based writer, editor, and content strategist whose primary interests center on design, art, music, and film. She is the former editorial director for AIGA, the professional association for design, and prior to that was an editor for RES, a bimonthly magazine for digital creators. She writes about design for Communication Arts, Surface, Red Bull Music Academy, and Adobe, and works on editorial and content strategy for the website of the Jewish Museum. Sue studied English and anthropology at the University of Vermont and user experience design at General Assembly in New York.

For all inquires, speaking or press requests, please e-mail [email protected] (mailto:[email protected]).

Designing the Editorial Experience ( © 2014 Sue Apfelbaum and Juliette Cezzar Site by Jeremy Zilar (
Designing the Editorial Experience 2| A Primer for Print, Web, and Mobile

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