Influencing human behavior
by Overstreet, H. A. (Harry Allen), 1875-1970
Uploaded at 2026-11-03 16:24
- Language
- English
- Publisher
- New York, W.W. Norton
- Published
- 1925
- Submitted by
- francis
- Downloads
- 18,068
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Part one: Introductory techniques. I. The key problem: capturing the attention -- II. The appeal to wants -- III. The problem of vividness -- IV. The psychology of effective speaking -- V. The psychology of effective writing -- VI. Crossing the interest dead-line -- VII. Making ideas stick Part two: Fundamental techniques. VIII. How to change persons: the entering wedge -- IX. The building of habits: associative techniques -- X. Our unconscious fabrication habits -- XI. The problem of straight thinking -- XII. Diagnosing the public -- XIII. Training the creative mind -- XIV. Conflict and invention -- XV. The technique of humor -- XVI. The individual and his world viii, 296 p. 22 cm